The Art of Transitioning

The most sophisticated creative problem isn't always the most visible one. Following our rebrand for Mupani, and at the beginning of a significant creative transition, there was a question of how to bring the people who already loved him into a world they hadn't seen yet.

The answer was a small magazine given away as part of the artist's intimate shows titled "presents MUPANI." The zine would add to the show experience and bridge the existing fan relationship with the new direction.

The zine arrives in a specific context. The fans are already in the room. They already chose to be there. They already believe in something. The object meets them at the height of that belief.