Pedro's is a concept specialty coffee brand built around good brews and better company.

Fremd developed the logo, identity system, and packaging. The colour palette draws from natural materials, deep stone tones grounded against an eggshell base, with pops of colour that add warmth without noise. Typography does the same balancing act: a bold, characterful display face carries the personality of the brand, while a clean secondary font keeps everything legible across applications.

The packaging extends the system to origin. Each bag identifies its coffee's country, region, and tasting notes, making the provenance of the product as considered as the design around it.